Do you have questions about compliance with using Website Visitor Intelligence? Here’s a few answers to some of our most popular questions to help ease your mind.
The most important thing to understand about CAN-SPAM Compliance is that it doesn’t have anything to do with email address collection. CAN-SPAM sets rules for sending email messages, primarily to give recipients the ability to easily opt-out of your marketing messages.
Since you are sending your own emails, you have complete control over your CAN-SPAM Compliance. If you are working with a 3rd party who sends emails on your behalf, it is your responsibility to communicate with your 3rd party to ensure your marketing emails are CAN-SPAM Compliant.
A few things to follow to make sure you’re compliant with CAN-SPAM:
Website Visitor Intelligence is not GDPR Compliant. Our database only contains and collects email addresses in the U.S. so we aren’t required to follow the European Union’s GDPR Compliance regulations.
Since you’ve probably been told many times that people MUST opt-in to marketing messages, you’ll probably be surprised to learn that according to the CAN-SPAM Act of 2003, email recipients do NOT need to opt-in to send emails within the USA. Things are different in the European Union (this is where GDPR comes into play), but in the U.S., opt-ins actually aren’t required.
To be in line with the CAN-SPAM Act, you DO have to give recipients an easy link to be able to opt-out of your marketing messages.
But what if we told you these users DO opt-in?
When you use Website Visitor Intelligence, you’re tapping into our network of email addresses. The email addresses in our network are associated with people who have already opted in to having their information shared for marketing emails.
In addition, with many Website Visitor Intelligence users who send their own email marketing messages to recipients they’ve collected, we are seeing above average open rates and below average spam complaints.
Keep in mind, you can only use the Website Visitor Intelligence code on websites owned by you.