Since you’ve probably been told many times that people MUST opt-in to marketing messages, you’ll probably be surprised to learn that according to the CAN-SPAM Act of 2003, email recipients do NOT need to opt-in to send emails within the USA. Things are different in the European Union (this is where GDPR comes into play), but in the U.S., opt-ins actually aren’t required.
To be in line with the CAN-SPAM Act, you DO have to give recipients an easy link to be able to opt-out of your marketing messages.
But what if we told you these users DO opt-in?
When you use Website Visitor Intelligence, you’re tapping into our network of email addresses. The email addresses in our network are associated with people who have already opted in to having their information shared for marketing emails.
In addition, with many Website Visitor Intelligence users who send their own email marketing messages to recipients they’ve collected, we are seeing above average open rates and below average spam complaints.