A Beginner’s Guide to an Effective Lead Generation Strategy

Building a successful business requires a strong framework, strategic marketing techniques, and extensive optimization, which can sound overwhelming at first. But with the right tools, you can drive leads and grow your business! Let’s break it down into 10 smart steps to an effective lead generation strategy:

Step 1: Define Marketing Goals

• Set clear and specific goals to achieve, and break them down into manageable, smaller objectives (think SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound)
• Ask yourself: what value are you providing that sets you apart?

Step 2: Identify Target Audience

• Think about how people will discover you and how they’ll decide to buy.
• Look at demographics, user behavior, marketing trends, etc.

Step 3: Optimize Website

• The best digital marketing strategy for lead generation begins with a mobile-friendly website that loads and responds quickly.
• Go beyond lead capture forms: use Website Visitor Intelligence to turn anonymous website traffic into valuable leads!

Step 4: Create High-Quality Content

• Communicate how you’re different and why people should care.
• Write content that provides a solution to what people are looking for in simple, plain terms.

Step 5: Use Strong CTAs

• An effective strategy for lead generation includes action-driven writing that delivers a clear call to action, whether on your website, social media, or marketing emails.
• Offering a free download (ebook, guides, or checklist), welcome discounts, a free quote, webinars, free trials, or templates will attract people to give you their contact information.

Step 6: Mix Marketing Channels

• Paid ads, SEO, email marketing, social media, and other brand awareness platforms should both nurture existing customers and engage new visitors with similar search intent.
• If you use email marketing to generate leads, boost your email database faster with our simple and affordable lead generation tool that sends unknown website traffic’s email addresses straight to your CRM!

Step 7: Implement Marketing Automation

• Drip campaigns are a great way to move people towards conversion, no matter where they are in the marketing funnel.
• If you already use a CRM, Website Visitor Intelligence can be implemented directly for easy automation!

Step 8: Nurture Leads With Personalization

• Segmenting your audience into different demographics based on behavior and interest is not only a strategic lead generation method but also ensures that you’re offering customized content.
• Provide consistent and relevant information in tailored messages to shift prospects from awareness to consideration to decision.

Step 9: Retarget Prospective Leads

• In order to understand how to get more leads, you must first find out who is already visiting your website. Our email marketing tool allows you to retarget the anonymous website traffic already generated on your site!
• You can add them to a drip email for routine follow-up, which is much more likely to generate quality leads.

Step 10: Analyze Behavior

• Lead generation marketing strategies depend on tracking important metrics like cost per lead and conversion rate.
• Refine marketing based on A/B testing and data insights you receive from analyzing what’s working and what’s not.

Improve Your Strategy for Lead Generation with WVI

A smart lead generation strategy leverages the traffic already visiting a website to drive more conversions. Learn more about how to increase website conversion rate with Website Visitor Intelligence and get started in less than a minute!