Do’s & Don’ts of Email Marketing to Generate Leads

Whether you’re a beginner when it comes to email marketing or a long-time user of this particular marketing method, there are some standard best practices (as well as common mistakes) that you should know about! Here are some of the worst and best things you can do for email marketing to generate leads:

DON’T: Be a pushy salesperson.

One of the quickest ways to make a person unsubscribe from your email list is by bombarding their inbox with sales and spammy content. A majority of the time, less is more when it comes to how many emails to send, and you certainly don’t want the only emails you send to be nagging and pushy.

DO THIS INSTEAD: Build a valuable relationship.

The best way to generate leads is by showing a potential customer that you solve a problem and provide a solution they can’t get anywhere else. This starts by building trust through welcome emails, drawing their interest with a lead magnet, and keeping their attention with insider information, exclusive subscriber perks, deals, and more.

DON’T: Overlook important data and user behavior.

Using email marketing to generate leads goes beyond an eye-catching design and compelling content. If your email looks good, but doesn’t provide the information the customer is looking for, then you won’t see the results you want. By monitoring the data, you’ll be able to see what’s working and where you can improve.

DO THIS INSTEAD: Analyze metrics to determine your strategy.

1. Open rate: tells you how many people are opening your emails and if your subject lines and send times are effective.
2. Click-through rate: tells you how many people are clicking on the links in your emails and if the content you’re providing is valuable.
3. Conversion rate: tells you how many people are performing a desired action; website conversion rate highlights the need for remarketing strategies over brand awareness.
4. Unsubscribe rate: tells you how many people are opting out; expect a steady rise and fall of this metric, but high rates that become consistent reveal that something needs to change, whether it’s when you’re sending emails or the content you’re sharing.

DON’T: Buy email subscribers and make it hard to unsubscribe.

Gone are the days when the fastest way to generate email marketing leads was by buying mailing lists. This not only hurts your brand’s reputation, but also, there’s a better way to grow your email database that’s 100% legal and CAN-SPAM compliant!

DO THIS INSTEAD: Grow your email database with WVI.

Website Visitor Intelligence, or WVI for short, is one of the best tools for email marketing that converts anonymous visitors to your website into valuable leads for your business! We can send email addresses to your CRM in real time, simply from the existing web traffic already on your site.

Learn more about Website Visitor Intelligence and how it can help your email marketing to generate leads. You can sign up today in less than a minute, starting at only 30 cents per email address!